3 Mistakes to Avoid when Buying Diamonds

There are 3 mistakes that COST people a lot of money when purchasing their diamonds, if you know what these are you can potentially save thousands and have a better looking Diamond to boot!

Its a funny thing but, when people come to me saying ” I have done some research on the net about x, y and z ” it is either an OK thing or something that unfortunately sets the person up for a fall. You see there are 3 mistakes that cost people far too much money when they start researching diamonds on their own, without the proper guidance of an industry professional. These mistakes can either cost them a packet AND waste their precious time, or they end up going down a path that ultimately has them spending big money on a sub-standard diamond.

The 3 most costly mistakes are these:-

• people take size over quality
• people think that getting a higher clarity grading over a higher cut and colour grading will give them a more dazzling diamond
• people are still looking for uncertified diamonds

I know how to help you avoid these mistakes and can show you how to buy a diamond that has the Fire and Brilliance that everyone should have, and one that displays ALL the properties which make them so coveted in the first place.

Size over Quality

In talking about this point let me first just say that some people, and I stress that it is the vast MINORITY, do want more show for their dough. This is fine and buying a diamond is a personal thing and if this IS what you want then it is my job to advise you on how best to achieve this within your budget so that you can get maximum bang for your buck.

However, let me now say this.

A 0.50ct diamond that has more attention to the finer details such as the cutting and colour grading will ALWAYS out sparkle a 1.00ct diamond that was bought for size with minimal attention to these details.

Clarity over Cut and Colour

This is the mistake that 95% of people who do “their own” research make. Clarity IS important, but NOT as important as the Cut and Colour grading of the diamond. Think about it this way, the cut and colour grading are the Heart and Soul of your diamond, this is where the diamonds “Fire and Brilliance” will come from.

The sparkle in a diamond is bought out of the stone during the cutting process, it involves a series of corresponding angles and degrees which all marry up to give you an amazing diamond . Diamonds are a naturally refractive stone, which means that they will break up the light that passes through them into the colour spectrum – so they will have a certain amount of “Fire and Brilliance” anyway, but it is in direct proportion to how perfectly the diamond has been cut. The more perfectly the diamond is cut the more the light gets refracted when it is coming back out of the diamond, which gives you more play of light, breaking up of light into the colour spectrum which equals sparkle, fire and brilliance.

This is the area where most of your interest and budget should go when you are looking for a diamond. I always advise my clients to allow roughly 80-85% of their budget for the diamond/s and the remaining money for the ring, of that 80-85% you want to be spending about 80% of the diamond budget across these two gradings, i.e. – spend most of the money on a better cut and colour grading and it will be hard to go past your dazzling diamond in any crowd!

Uncertified Diamonds

Why in this day and age people are looking for uncertified diamonds makes me wonder? There is something to be said about owning a CERTIFIED Diamond, and that is that without the certificate you have absolutely no idea what you are buying…

If you do own an uncertified diamond we can have it certified for you, but this costs around $100+ depending on the size of the stone. With out the certificate you can not check on all the above mentioned characteristics and therefor are literally wasting your money. I know this sounds harsh, but it is the reality of this day and age of information.

What people need to do is to let themselves be guided by an industry professional who will be able to match your needs and wants in a diamond to the diamond itself, wether that be a diamond that displays “Fire and Brilliance” and is perhaps slightly smaller than some diamonds, or if you are somebody who is more interested in having a larger diamond at teh expense of the quality then we can also give you the correct and best advice possible.

For those of you who are interested in finding out more on how to select the best diamond possible, then you will need to visit my website http://www.EskaeJeweller.com.au and download the FREE “How to Select the Ideal Diamond” report. Alternatively you can fill out the form on the top right corner and you will receive the downloadable file.

In it you will find some of the best pointers for selecting and choosing not only the shape of the diamond but also a thorough guide into the 6C’s of diamonds. You will not only be setting your self up for a win but you will be taking a very definite step in the right direction for making sure that the diamond you have will blow you and your partner away every time you look at it!

Sam

“Crafting your dreams…”